Staff recommends approval of the work, with the condition that the logo and text on the awning sign be revised to fit the size guidelines for a signboard, with the TVA logo reduced to fit guidelines and the text size being downscaled proportionally, with review and approval by staff.
Creation of a new opening in an existing exterior wall to create an ATM vestibule behind the existing storefront. Opening to be installed on the left-side vestibule wall, perpendicular to the façade. Existing storefront window, bulkhead, and other façade elements to remain.
Installation of new awning and hanging sign. Awning to utilize existing framing, with new canvas awning installed. Awning to function as signboard and feature logo and text to match drawings submitted 8/19/2019, with the TVA logo as 18" tall and the logo and business name to be 12'-10 3/4" long, centrally located on the awning. Hanging sign to be 32" long by 22" wide, or 4.88 square feet, made of double-face white aluminum with vinyl applied. Sign is to be attached to existing bracket.
Two-story brick building with segmental arched second-story windows, corbelled cornice, altered storefront. One-third of a three bay building which includes 33 and 35. Two-over-two, double-hung windows. Storefront rehabilitated to correct proportions with wooden bulkhead, large store windows, and transom. Recessed multi-pane front door. Red brick surface with white brick outlining window arches.
1. The property is a contributing resource to the Market Square H-1 Overlay and the National Register Market Square Commercial Historic District.
2. Proportions and placement of new canvas awning will match those of existing awning, with the bottom of the awning at 9' over the sidewalk, projecting 3-3/4' over the sidewalk. The size and placement of the awning meet the design guidelines.
3. A flush-mounted signboard, no more than 2-1/2' high, with lettering between 8" and 18" high, is a common method of identifying a business on a commercial façade in Market Square. However, a signboard is not an option for this building, due to the approximate 18" of usable space between the historic cornice and the second-story window trim. Signs on awnings in Market Square have previously been evaluated for compliance with signboard guidelines.
4. The proposed logo and text on the awning are larger than what would be allowable on a signboard. The TVA logo measures at 21" tall, and the text is 14'-11-3/4" long.
5. The hanging sign will be hung from an existing bracket at approximately 17' over the sidewalk. The sign is 4.88 square feet in area, and meets the design guidelines for hanging signs.
6. There will be no modifications to the existing storefront windows, transoms, bulkheads, or entryway on the façade.
7. The removal of the corner exterior wall will not detract from transparency of the storefront, as it is perpendicular to the façade and currently enclosed with solid wood.
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