Historic Zoning Commission

Market Square H-1: Level II

6-I-12-HZ

Applicant Request

Level II. Replacement/repair

Custom paint lineal sign on stucco band (3 1/2" tall) above storefront on both facades of building with square logo (crest) painted on center canted section (Mkt Square and Union Ave.) Install black gooseneck lighting over the signboard on each side of building.

Site Info

S. W. Hall & Co. Building. Two story, threebay, brick building with modern single pane windows on front facade, chamfered corner. Two story Italianate Commercial rear portion with access from Union Avenue, arched brick corbelled indows, corbelled cornice. c. 1950 storefront with recessed entry. (C) S. W. Hall & Co. Grocers is ecorded as an occupant in 1885, with second floor use as the Grand Army of the Republic Hall.
Successive uses included a drugstore, a hardware store, a pharmacy and boarding house and a shoe
store. In 1935, when the front facade was probably altered, the building had become the Wonder
Store, Inc., a department store, and by 1950, it was an annex of Miller's Department Store. The footprint of the
building with its distinctive chamfered corner has not changed on the Sanborn Fire Insurance Map.

FINDINGS:
1) The masonry band above the storefront is now painted black and covers three different types of masonry: brick on the top portion, smooth stucco parging in the middle, and concrete block on the bottom portion. Therefore, the middle band is the smoothest surface and the most narrow band, making it the most appropriate surface on which to paint.

2) Signboards typically abut immediately above the storefront; however, the storefront has been heavily altered and no longer retains historic proportions in its fenstration or storefront.

3.) The size and style of the sign are compatible with the current building façade configuration and with those signs of other buildings on the square. The dimensions of the sign and the letters meet the design guideline recommendations and the city sign code regulations.

4) The black gooseneck external lighting is appropriate for the façade design and is consistent with other lighting on the square.

MARKET SQUARE DESIGN GUIDELINES:

Signage Recommendations:
D. Signs p. 19
1. A storefront shall not have more than two signs, a primary and a secondary sign. One of these may be a flush-mounted sign board located below the second story window sills and above the storefront display windows. It should not be more than 2-1/2 feet high with lettering between 8" and 18" high and covering about 65% of the sign board.

5. Signs can be directly or indirectly illuminated.