Design Review Board

Level 1: Sign

5-A-20-DT

Applicant Request

Replace existing First Tennessee Plaza wall sign with a First Horizon Plaza wall sign. The new sign will match the old sign in size, material and location. The sign will be 2' tall by 31' wide (62 sqft), non-illuminated, made of aluminum, and located on the east elevation of the parking garage, approximately 36' above the sidewalk grade.

Site Info

There are no records of the existing sign being permitted, so in order to be replaced it has to get permitted as if it is a new sign. The design guidelines do not address wall signs in locations such as this, it only addresses wall sign located above a storefront. For this reason, staff is not able to approve the sign. If there were records of this existing sign being permitted, staff would have been able to approve the proposed replacement.

Applicable guidelines:

Section 2.B.1. (RECOMMENDED SIGNS)
These recommendations for signs in the traditional grid district recognize that certain types of signs are more pedestrian-friendly and should be encouraged within the grid district.
GUIDELINES:
1a. Wall signs on sign boards that are above a transom or first story and mounted flush to the building façade.
1d. Building name sign and/or building directory.