Staff Recommendation
APPROVE Certificate No. 12606GEN. Central sign site to right of driveway entrance in applicant's parcel, isolated at the east side top of Bearden Hill, and not visible from Kingston Pike.
APPROVE Certificate No. 12606GEN. Central sign site to right of driveway entrance in applicant's parcel, isolated at the east side top of Bearden Hill, and not visible from Kingston Pike.
Modify existing sign to resemble centerpiece of brick and wrought iron fence, not visible from Kingston Pike. Wrought iron fence may extend up to eight additional feet on either side of central sign, as modiified by HZC on 12/21/2006.
Central sign of brick with inset panels identifying the business, flanked by wrought iron fencing (4'4" wide on each side) and brick gateposts to transition height visually.
The size of the central sign for this building is determined by the franchising agreements between Wallace and Wallace and Coldwell Banker. The sign is not visible from Kingston Pike, or from the southernmost portions of the development. It's size is operative only after the road accessing the building has traveled in front of the historic Knollwood building, so it is not intrusive to the historic aspects of the site. The applicant has added the flanking wrought iron fences to visually reduce the size of the central sign.