Design Review Board

Level 1: Minor alteration of an existing building/structure
Level 1: Sign

12-C-20-DT

Applicant Request

Installation of awning and two signs on two leftmost storefronts of the Daniel Building.

One single awning to extend across two storefronts, measuring 531.25" long and projecting 84" (7 feet) from the building. Awning is 52" tall at the tallest point (connecting to the building) with an 8" tall scalloped valance. Valance features a centrally-located address sign, with two logos over each storefront (9" by 6" on the left side and 6" by 6" on the right). Awning required to be 9' above the sidewalk.

Two signboards are proposed above each storefront, on cast stone detail below second-story windows. Left storefront sign to measure 222" wide by 24" tall, and right storefront sigh to measure 276" wide by 24" tall. The sign will be 1" thick, matte black acrylic with gold lettering and a gold outline. The sign will not be internally illuminated but four evenly-spaced gooseneck lights will shine down on the sign.

REVISIONS approved by staff 4.19.2021, to correct inaccurate measurements on stamped plans: left storefront sign to measure 229' wide by 25' tall, and right storefront sign to measure 262' wide by 25' tall. Placement, design, and proportions of sign remain unmodified from December 2020 DRB review and approval - initial review included an error in measurement.

Site Info

108 W. Jackson Avenue is a contributing resource to the Southern Terminal and Warehouse National Register Historic District, so the Historic Resources section of the guidelines applies.

The fixed awning will need to demonstrate a 9' minimum vertical clearance from the ground, and cannot project further than 7' from the building. The Board may choose to discuss the single awning covering two storefronts; guidelines encourage awnings to be contained within the window or door they shelter. On the following storefronts, two do not have awnings and the rightmost storefront has a flat metal awning with the building's name sign. The awning could be removed without effect on the historic building, uses a traditional shape and a canvas material, and contains the awning's signs to the valance.

The sign involves the installation of two new signboards, which will obscure the building's cast stone detail which extends the length of the façade, between the storefronts and the second-story windows. Placement of the signs above storefront windows and below the second story meets the design guidelines; the sign boards should be installed in a manner that they could be removed without effect to the historic cast stone detail underneath. The Board may choose to discuss the overall proportions of the signs in relation to the storefronts and building.